{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.","description":"The hardest part of building a consumer brand isn\u2019t the product; it\u2019s everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take. Oliver shares a behind-the-scenes look at what it takes to build a consumer brand that stands on its own, beyond the power of celebrity names. Show notes: 0:25: Oliver Trevena, Co-Founder, Caliwater \u2013 Oliver discusses his move from Los Angeles to Miami, noting the city\u2019s strategic importance as a new market for the brand. He explains how Caliwater was created to be a functional hydration beverage with lower sugar and calories than coconut water. Oliver emphasizes the importance of authenticity in celebrity-backed brands and highlights Vanessa\u2019s hands-on involvement. He addresses the challenges of building a beverage company and notes that the impact of celebrity isn\u2019t as impactful as may seem. Looking ahead, Oliver discusses his long-term vision for Caliwater and why patience is a virtue in CPG. Brands in this episode: Caliwater ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"