{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing, Law &amp; Trust\u00a0with Peter Hoppenfeld","description":"What happens when a top-tier attorney thinks like a marketer? On the latest episode of Tom\u2019s World of Marketing, I sat down with Peter Hoppenfeld \u2014 the \u201cmarketer who happens to be a lawyer\u201d behind some of the biggest names in direct response and info marketing. Peter has spent 40+ years helping entrepreneurs, health professionals, and thought leaders grow without crossing legal lines \u2014 and in this conversation, he breaks down what actually works. In this episode, we cover: Why strategy comes before lawyering   How compliance can be a competitive advantage   The #1 mistake professionals make when marketing their expertise   Why trust, integrity, and clarity still outperform every new tool   How to scale without giving away your \u201cgolden egg\u201d&amp;nbsp; (your equity)   \u201cThere\u2019s no shortcut to smart. The most effective marketing has always been the trusted advisor.\u201d If you\u2019re a lawyer, doctor, consultant, or expert trying to grow your practice without risking your license or reputation, then this episode is a must-watch. Or listen now: [link to episode]   Host: Tom Foster Guest: Peter Hoppenfeld &amp;nbsp; #WorldOfMarketing #TrustedAdvisor #MarketingStrategy #Compliance #ProfessionalServices #Entrepreneurship #DirectResponse #PersonalBrand ","author_name":"World of Marketing","author_url":"http:\/\/podcast.fosterwebmarketing.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39715270\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197453760"}