{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creative vs. Frequency: What Really Drives Ad Performance?","description":"Most brands fail\u2014not because their ads are bad, but because they\u2019re not seen enough. In this episode, Mark and Justin unpack the misunderstood power of frequency and how it drives real results in CPG advertising. &amp;nbsp; You\u2019ll learn how often consumers really need to see your message before they act, why \u201cbeing a little bit pregnant\u201d with your budget leads to wasted spend, and how to engineer frequency that converts\u2014even on a tight budget. Inside:  The science behind the \u201crule of 7\u201d vs. the \u201crule of 17\u201d How creative quality impacts frequency effectiveness Why spreading your ad dollars too thin is a losing game How to pick media platforms that maximize impact  Listen now and make sure your next campaign actually breaks through. &amp;nbsp; ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39714910\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197452795"}