{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 175: I Built a Business on a Belief\u2014Not a Business Plan","description":"Thirteen years ago, I didn\u2019t start Prosper for Purpose with a business plan. I started it with a belief. That businesses could do well by doing good. That talking openly about values could help a business\u2014not hurt it. And that trust\u2014not visibility\u2014would eventually become the most valuable currency of all. At the time, many people told me that belief was naive. In this episode, I reflect on what the past thirteen years have actually proven\u2014and why building a brand that lasts has far less to do with chasing algorithms, trends, or tactics, and everything to do with alignment. This isn\u2019t a highlight reel. It\u2019s a manifesto. I share the story behind founding Prosper for Purpose, the tension between impact and income that shaped my career, and the moments when holding onto belief felt risky, uncertain, and expensive. I talk about what the market taught me, how the work evolved from implementation to strategy and advisory, and why clarity\u2014not activity\u2014is what leaders need most right now. We explore:   Why so many leaders think their marketing isn\u2019t working when the real issue is positioning   How \u201cbeing for everyone\u201d quietly erodes trust and authority   Why growth often requires subtraction, not addition   The cost\u2014and the reward\u2014of choosing alignment over safety   What it really means to build a Category-of-One brand in an era of look-alike marketing   If you\u2019re in a season where the old playbook no longer fits\u2014where what used to work feels heavy, misaligned, or hollow\u2014this episode is for you. Because you\u2019re not failing. You\u2019re evolving. And the brands that last aren\u2019t the loudest. They\u2019re the clearest.   Brand for Good Links Email your thoughts about this episode:&amp;nbsp;connect@prosperforpurpose.com Join the Peerless Brands Facebook community by Prosper for Purpose:&amp;nbsp;https:\/\/www.facebook.com\/groups\/peerlessbrands Follow me on LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/lorraineschuchart\/ Follow Lorraine on Instagram:&amp;nbsp;@lorraineschuchart Follow Prosper for Purpose on Instagram:&amp;nbsp;@prosper4purpose Additional resources from Prosper for Purpose:&amp;nbsp;https:\/\/www.prosperforpurpose.com   Episode Link:  https:\/\/theprosperproject.libsyn.com\/website\/episode-175-i-built-a-business-on-a-beliefnot-a-business-plan ","author_name":"Brand for Good","author_url":"https:\/\/prosperforpurpose.com\/prosperproject\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39712925\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39712925"}