{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Sunk Costs: The Silent Trap Sabotaging Your Goals (And How to Break Free)","description":"Every January, business owners set big, impressive goals for the new year\u2026 but drag last year\u2019s mistakes, sunk costs, and emotional baggage with them. It\u2019s no wonder most of these exciting goals fade away by February.&amp;nbsp; But it doesn\u2019t have to be that way! In this episode, we break down what sunk costs are, why they quietly sabotage your decisions, and how to finally break free from them. You\u2019ll learn how to identify old contractors, software, offers, and spending that no longer serve you, so you can protect your business, gain financial clarity, and make smarter, forward-focused decisions.&amp;nbsp; You\u2019ll discover:&amp;nbsp;   What a sunk cost is (00:03:46)   How sunk costs trigger emotional attachments (00:04:47)   How to finally break free (00:07:43)   &amp;nbsp;By the end of this episode, you\u2019ll have the tools and mindset to let go of last year\u2019s financial and emotional baggage and fully step into your role as CEO in 2026.&amp;nbsp; &amp;nbsp;Tune in!&amp;nbsp; Additional Resources: \ud83d\udcc8Book a strategy call with Danielle\u2019s team at Kickstart:&amp;nbsp;here \ud83d\udc49 Discover how our CFO services can transform your finances and align them with your future goals:  here \ud83d\udc49 Check your books&amp;nbsp;here \ud83d\udc49 Visit the&amp;nbsp;Kickstart website \ud83d\udc49 Follow Kickstart on&amp;nbsp;Instagram Listen next: \ud83d\udc49  The Year-End Reflection Framework: The Truth About How Real CEOs Grow \u2013 Ep. 253 \ud83d\udc49  I'm Not Setting Goals This Year \u2014 And Why You Shouldn\u2019t Either &amp;nbsp; &amp;nbsp; ","author_name":"CEO Numbers Network with Danielle Hayden","author_url":"https:\/\/kickstartaccountinginc.com\/entrepreneur-money-stories-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39704080\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39704080"}