{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Selling \u201cValue\u201d: How Real Estate Agents Actually Stand Out","description":"Real estate agents are constantly told to \u201cshow their value.\u201d According to Lance Pendleton, that advice is not just outdated\u2014it\u2019s actively holding agents back. In this episode of Consumed, Lance breaks down why \u201cvalue\u201d has become a meaningless term in real estate, how it quietly trains agents to operate from fear, and why differentiation\u2014not value\u2014is the real driver of trust with today\u2019s consumers. He explains why agents aren\u2019t in sales at all, how consumers actually evaluate their experience, and what happens when agents stop trying to impress and start designing better processes. You\u2019ll hear practical, real-world examples of differentiation that go far beyond CMAs and marketing decks\u2014live pricing conversations, family-friendly showing strategies, immersive Matterport experiences, and creative ways to stay relevant between transactions without being annoying. If you\u2019re tired of repeating what every other agent says and want to create an experience consumers genuinely remember, this episode will change how you think about your role in real estate. -- To learn more about Matterport visit us: https:\/\/matterport.com\/ https:\/\/www.instagram.com\/matterportmedia\/# https:\/\/www.linkedin.com\/company\/matterport\/ https:\/\/x.com\/Matterport https:\/\/www.facebook.com\/Matterport\/ This podcast is produced by Two Brothers Creative. ","author_name":"Consumed","author_url":"https:\/\/go.matterport.com\/","html":"