{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 273. Why I\u2019m No Longer Building My Business on Instagram","description":"In this episode, I\u2019m sharing a personal and professional update that\u2019s been a long time coming. I\u2019ve built my business on Instagram for the last eight years. It\u2019s been central to my growth, my visibility, and my work in the world. And for a long time now, it hasn\u2019t felt right. In this conversation, I speak candidly about what it\u2019s been like to realize that something can still \u201cwork\u201d and yet feel performative, forced, and empty. I share the moment that made it impossible for me to ignore the truth any longer, when trying to create a simple face-to-camera reel felt so off in my body that I couldn\u2019t make it land no matter what I did. This episode isn\u2019t about algorithms, strategy, or what you should do instead. It\u2019s about outgrowing a container, releasing an identity I no longer resonate with, and choosing to lead and create from a place that actually feels aligned with who I am now. I also talk about: Why I\u2019m stepping out of my \u201cInstagram coach\u201d era The difference between sharing wisdom and performing for attention Why I no longer desire to be on platforms that feel noisy and depleting What it means to stop fitting yourself into a box you\u2019ve already outgrown If you\u2019ve been feeling the same quiet resistance, this episode is an invitation to trust it. Links + Resources Mentioned \ud83d\udcdd Substack This is where I\u2019m sharing longer-form writing and reflections moving forward: Follow me on Substack \ud83c\udfa7 The Conscious Business Edge A private 3-part podcast series exploring leadership, consciousness, and building businesses with depth and integrity: https:\/\/www.kerikugler.com\/consciousbusinessedge \ud83c\udf3f Work With Me Private partnership opportunities for 2026 are now open. You can learn more about my work and current offerings here: https:\/\/www.kerikugler.com ","author_name":"The Aligned Woman Podcast","author_url":"http:\/\/powerandpassion.libsyn.com","html":"