{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"344 How to Win Back Customers Who Have Gone Cold","description":"  What do you do when your customer just\u2026 stops paying attention? This week\u2019s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn\u2019t work. Waiting didn\u2019t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you\u2019ve ever looked at your email list or customer list and thought, \u201cWhere did everyone go?\u201d -- this episode is for you. Customers going cold doesn\u2019t mean they\u2019re unhappy. It usually means they\u2019re distracted, out of rhythm, or don\u2019t have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm). We\u2019ll talk about: Why customers go quiet (and why it\u2019s not personal) What a win-back campaign actually is (and what it\u2019s not) Why win-backs are much easier than most farmers think How a single win-back campaign can become a reusable asset you run year after year This episode is a pared-down training -- just enough to help you see what\u2019s possible and why it\u2019s worth doing, without overwhelming you with tech or tactics. If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including: How to identify cold customers How to build your win back offer How to set up tags and automations in your email provider How to write the emails (with templates + AI prompts) How to turn win-backs into a repeatable, yearly system \ud83d\udc49 If you want the how-to, not just the why, that\u2019s where it lives. Visit www.mydigitalfarmer.com\/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School\u2014my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you\u2019ll get: \u2705 Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) \u2705 Templates & swipe files to save you hours of work \u2705 Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"