{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat","description":"Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on the category and how it is to lead a business as a (relatively) young leader. &amp;nbsp; Tune in to hear about:   Rutger\u2019s career path from Consulting to Unilever and now leading a business   The status of the plant-based category after years of ups and downs   How Grocery Retailers perceive the plant-based category   Why everyone will win if plant-based wins   What he\u2019s doing as a CEO to influence the category growth and legal acceptance   Leadership style and lessons   More&amp;nbsp; Follow us on Instagram:&amp;nbsp;https:\/\/www.instagram.com\/fmcgguys\/ Follow us on LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/company\/fmcgguys\/&amp;nbsp;&amp;nbsp; Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered. ","author_name":"The FMCG Guys","author_url":"https:\/\/www.fmcgguys.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39680265\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197334040"}