{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Storytelling as an Industrial Skill with Jon Billett","description":"In this episode, Jack Cochran is joined by Jon Billett, Founder and CEO of StoryQuadrant, to discuss why storytelling in presales needs to be treated as an industrial skill rather than a soft skill. They explore Jon's framework for the four types of stories every SE should master, the danger of &quot;Mad Libs&quot; style customer stories, and why the most important story is the one told after you leave the room. Jon shares insights from his 15 years in presales and his unique background as a member of the Magic Circle, revealing how structure, rather than content, creates memorable presentations that drive deals forward. Follow Us   Connect with Jack Cochran: https:\/\/www.linkedin.com\/in\/jackcochran\/   Connect with Jon Billett:&amp;nbsp;https:\/\/www.linkedin.com\/in\/jbillett\/   Links and Resources Mentioned   Join Presales Collective Slack:&amp;nbsp;https:\/\/www.presalescollective.com\/slack   StoryQuadrant:&amp;nbsp;https:\/\/storyquadrant.com\/   Key Topics Covered   Why Storytelling is an Industrial Skill, Not a Soft Skill   The Story Quadrant Framework: Four Essential Story Types   The Mad Libs Problem in Presales   Discovery as Stepping Into Your Prospect's Story   The Power of Contrast in Creating Memory   What Makes Stories Retellable   Timestamps 00:00 Welcome 03:16 Jon's Journey to Storytelling 06:31 Storytelling as an Industrial Skill 09:23 Overcoming the Belief: &quot;I'm Not a Good Storyteller&quot; 12:24 The Success Story Trap 15:59 The Mad Libs Formula Problem 18:13 Discovery Stories: Stepping Into Their World 21:20 Maximizing Your 5% of Face Time 23:10 Your Story: The Four-Minute Trust Window 26:51 Positioning Stories: Nobody Cares About Your Offices 27:40 The Story They Tell 30:30 One Technique to Implement Tomorrow: The Power of Contrast &amp;nbsp; ","author_name":"Presales Podcast by Presales Collective","author_url":"https:\/\/www.presalescollective.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39678840\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197330190"}