{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 54: Mitchell\u2019s Nursery and Greenhouse","description":"In the latest episode of the Rural Business Show, we head to King, North Carolina\u2014a small bedroom community just outside of Winston-Salem\u2014to speak with a veteran of the horticultural industry - Judy Mitchell, co-founder and CEO of Mitchell\u2019s Nursery and Greenhouse.   Judy and her husband, Jim, founded the business in 1979, as a necessity after Jim lost his job due to severe health challenges.   Judy details how they built a destination for horticultural excellence on a strict shoestring budget, refusing to go into debt even as they expanded from a half-acre lot to a 20-acre facility with 17 greenhouse bays . We discuss the gritty reality of self-financing, the hard work required to survive when competitors are closing their doors, and how she is preparing to pass the torch to the next generation . ","author_name":"The Rural Business Show","author_url":"https:\/\/ruralbusiness.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39678255\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39678255"}