{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Finger-Pointing to Revenue: Fixing the Sales\u2013Marketing Rift","description":"In this episode of Medical Sales Accelerator, Zed Williamson sits down with Tamara Loehr, co-founder of EGS Enterprise Growth Systems and Concertina, to tackle one of the most expensive dysfunctions in medical sales: the ongoing war between sales and marketing. Tamara brings more than two decades of experience building, scaling, and exiting businesses to break down why this rift exists\u2014and why it\u2019s completely solvable. Together, they unpack how vanity metrics, unclear ownership, and missing systems keep teams stuck in finger-pointing instead of driving revenue. You\u2019ll learn:   Why sales and marketing must operate as one integrated system\u2014not silos    How an 8-step funnel creates accountability across both teams    Why the second funnel (post-sale) matters more than new leads    Why modern SEO, GEO, and video-first content shorten the sales cycle   This conversation is a must-listen for medical device reps, sales leaders, marketers, and executives who are tired of blame games and ready to build a scalable, measurable growth engine that actually supports the field. Connect with Tamara: https:\/\/www.linkedin.com\/in\/tamaraloehr\/&amp;nbsp; Enterprise Growth Systems: https:\/\/www.egrowthsystems.com\/ ","author_name":"Medical Sales Accelerator","author_url":"https:\/\/www.medicalsalesaccelerator.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39677570\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/2e378f\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39677570"}