{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)","description":"Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)  Every ecommerce founder I know has two fears that live side-by-side: \u201cDon\u2019t annoy my audience\u201d\u2026 and \u201cDon\u2019t leave money on the table.\u201d  Abandonment flows hit both fears at the exact same time. \ud83c\udfa7 In this episode, we\u2019re getting real (and a little playful) about abandonment emails: how many nudges is too many, why the old \u201crules\u201d exist, and why the right answer changes depending on what you sell and who you\u2019re selling to. You\u2019ll learn the key differences between browse abandon, cart abandon, and checkout abandon, why cart flows are usually the longest, and the calm, logical way to test your way to more recovered revenue\u2014without over-contacting your list. If you\u2019ve ever stared at email #4 and thought, \u201cAre we being strategic\u2026 or are we being clingy?\u201d \u2014 this one\u2019s for you. \ud83d\udca1 In this episode, you\u2019ll learn:  \u2705 What \u201cabandonment flows\u201d actually include (browse, cart, checkout) \u2014 and why they\u2019re not interchangeable \u2705 Why \u201chow many touches?\u201d depends on intent level (and which flow you\u2019re talking about) \u2705 My (intentionally boring) recommendation: start with 2, earn the right to add a 3rd \u2705 The benchmark to sanity-check expectations (and why \u201cadd more emails\u201d is rarely the fix) \u2705 Why cart abandon flows tend to be the longest \u2014 and checkout abandon the shortest \u2705 The real goal: recover intent without sacrificing subscriber goodwill \u2705 When 4\u20135 emails can actually make sense (higher price, higher trust, more objections) \u2705 A simple testing path: what to track (placed order rate, revenue per recipient, unsubscribes\/complaints) and how to iterate Dive deeper with the accompanying blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/how-many-abandonment-emails-are-too-many   Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39677435\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197326590"}