{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Streaming TV. AI. Attribution that actually makes sense.","description":"In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder &amp;amp; CEO of ESB Advertising, to break down how streaming TV advertising has evolved\u2014and why lawyers and doctors can no longer afford to treat TV as a \u201cbranding-only\u201d channel. This conversation challenges one of the biggest assumptions in marketing: that TV can\u2019t be measured. In this episode, you\u2019ll learn:   Why programmatic streaming TV is now more measurable than traditional broadcast   How ESB\u2019s AI platform, MACData, tracks performance down to the household level   What actually drives ROI beyond cheap CPMs   How AI is reshaping media buying, attribution, and even commercial creation   Why \u201cHow did you hear about us?\u201d is officially outdated   If you\u2019ve ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time. \ud83c\udfa7 Listen now to The World of Marketing Smarter ads. Better data. Real results. &amp;nbsp; ","author_name":"World of Marketing","author_url":"http:\/\/podcast.fosterwebmarketing.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39650830\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197288010"}