{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality","description":"Find YouTube link to watch here:  https:\/\/youtu.be\/uh99t38qgxw   Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality\/transparency). Then we close with three 2026 predictions: curation becoming \u201cdefault infrastructure,\u201d AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots).   Here\u2019s What You\u2019ll Learn What \u201cAI everywhere\u201d means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer \u201cexperimental\u201d and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What \u201csupply quality + transparency\u201d should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) https:\/\/www.heleneparker.com\/programmatic-digest-podcast\/  Subscribe to the Programmatic Digest YouTube channel: https:\/\/www.youtube.com\/@programmaticdigest  Join the newsletter and confirm your subscription: https:\/\/www.heleneparker.com\/newsletter\/ Access the Programmatic Training here: https:\/\/www.heleneparker.com\/library\/ No String Attached - MediaMath DSP (including Agent AI Connector): helene.parker@infillion.com Timestamps \u2022 00:00 \u2013 Intro: Welcome to the first Programmatic Digest of 2026. \u2022 01:15 \u2013 Channel Updates: YouTube growth and the importance of the weekly newsletter. \u2022 03:30 \u2013 Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. \u2022 05:45 \u2013 Calling for Contributors: Opportunities to host, write, and build industry authority. \u2022 08:20 \u2013 The Programmatic Training Library: Combining six years of workshops and courses. \u2022 11:00 \u2013 Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. \u2022 13:15 \u2013 2025 Trend #1: AI Everywhere\u2014Automated bidding, optimization, and predictive modeling. \u2022 16:00 \u2013 AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. \u2022 19:45 \u2013 2025 Trend #2: Privacy-First & Cookieless\u2014The multiple identity approach. \u2022 22:10 \u2013 2025 Trend #3: CTV and Audio\u2014Moving from experimental to action-driven channels. \u2022 25:30 \u2013 2025 Trend #4: Retail Media Networks (RMN)\u2014New players like Loves Media and Go Puff. \u2022 28:45 \u2013 The Value of Diversification: How audience insights drive revenue for traders. \u2022 31:15 \u2013 2025 Trend #5: Supply Quality & Transparency\u2014Demanding log-level data and fee clarity. \u2022 34:00 \u2013 2026 Prediction #1: Curation as Default\u2014SSP curation, Curation Houses, and Desks. \u2022 38:15 \u2013 2026 Prediction #2: AI as Co-Pilot\u2014Moving from "automated" to "agentic" intelligence. \u2022 41:30 \u2013 Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. \u2022 45:00 \u2013 The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. \u2022 48:15 \u2013 Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. \u2022 51:45 \u2013 2026 Prediction #3: Dual Identity Strategies\u2014Using the Media Math X Graph. \u2022 54:30 \u2013 Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. \u2022 57:00 \u2013 Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. \u2022 1:00:15 \u2013 Closing Encouragement: Mental and spiritual health for the year ahead   Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach https:\/\/www.heleneparker.com\/  https:\/\/www.linkedin.com\/in\/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https:\/\/www.linkedin.com\/in\/manuela-cortes-   Learn Programmatic As a TEAM: https:\/\/www.heleneparker.com\/workshop\/ As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/ Programmatic Coaching Newsletter:https:\/\/www.heleneparker.com\/newsletter\/   Programmatic Digest https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/channel\/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training\/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback\u2014perfect for those who thrive on accountability and community, and looking to grow their technical skillset https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop    YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, H\u00e9l\u00e8ne Parker ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"