{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Siggi Hilmarsson, Creator of Siggi's Dairy siggisdairy.com","description":"Siggi Hilmarsson, creator of Siggi\u2019s Dairy, joins David Cogan on the Eliances Heroes Show. What began as a New York grad student missing the traditional Icelandic skyr of his childhood turned into a beloved national brand. Siggi shares how he recreated his grandmother\u2019s recipe, sold it at local farmers markets, and faced the pivotal moment when&amp;nbsp;Whole Foods called and rapid scaling became reality. As Siggi puts it, \u201cSometimes it\u2019s good to be happily ignorant so you can see how far you can go.\u201d siggisdairy.com eliances.com ","author_name":"Eliances Heroes","author_url":"https:\/\/www.eliances.com\/public\/Radio-Interviews.cfm","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39629275\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197202645"}