{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"In Clear Focus: Storybuilding with John Elbing","description":"IN CLEAR FOCUS: Brand strategist John Elbing of Standpoint explains why people don\u2019t care about your story, they care about how you fit into theirs. John introduces his &quot;Storybuilding&quot; methodology, a canvas-based approach that helps companies find their foundational story before crafting marketing messages. He breaks down the three stages of encountering a brand\u2014Recognition, Perception, and Projection\u2014and shares how to use AI as a sparring partner to achieve authentic customer-centricity. ","author_name":"In Clear Focus","author_url":"https:\/\/bigeyeagency.com\/blogs\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39628085\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/040404\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197200090"}