{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Plateaus to Profits: Entrepreneur Celi Arias on Scaling With the \u201cGrown Ass Business\u201d Method","description":"Celi Arias is the CEO and Founder of The Grown Ass Business, where she guides entrepreneurs through her proprietary methodology, Key Growth Systems, to build strong business foundations. Recognized as a top coach by The Upside in 2024, Celi helps clients break free from revenue plateaus and burnout by focusing on core business principles over quick fixes. Her approach emphasizes clarity and control, optimizing essential business departments to ensure solid foundations for scaling up to seven figures and beyond. She\u2019s busy building software to scale her own business, now in beta at Get Scale. \ud83d\udd11Key Takeaways\ud83d\udd11 \ud83d\ude80 \ud83e\udd1d Moving from the \u201cMessy Middle\u201d: How to get past the \u201cinvisible ceiling\u201d in your business and scale past the plateau. Often ambitious founders plateau because we\u2019re told to \u201clean into your strengths\u201d and stay in our zone of genius. That works\u2014until it doesn\u2019t. So many founders reach an invisible ceiling, and the tempting response is to just double down on what you\u2019re already good at. But doing more of what worked before isn\u2019t enough to create multi-seven-figure growth. Hint: the answer is never working harder, hiring more people like you, or doing more of what you\u2019re already doing. \ud83c\udf31 \ud83d\udd04 GAB Method: Learn the Grown Ass Business method to overcome your blind spots. It\u2019s all about SHOWING (not just telling) you where you\u2019re missing the mark. By visualizing the six core \u201cgrowth engines\u201d of your business, she helps founders pinpoint the weak spots\u2014be it sales projections, marketing effectiveness, or operational systems. This approach helps solopreneurs and early-stage teams work smarter, not just harder, as they scale. \ud83d\udcc8 \ud83d\udcb0More is not a Number: Whether you\u2019re at six figures or scaling beyond, having clear sales projections, knowing your cycles and analyzing your financial data and other KPIs is foundational. \u201cMore\u201d isn\u2019t a number you can measure! \ud83c\udfaf \ud83d\udd25Focus on Profitable, Simple Offers: Service businesses often overwhelm themselves and their prospects with too many options. Get laser-focused\u20142-3 clear offers with intentional, strategic pricing can make all the difference. \ud83d\udcaa\u26a1Build the Right Team (and Systems): Scaling isn\u2019t about hiring more people who are just like you. Fill the gaps in your business by mapping your blind spots and bringing in complementary skills, so all growth engines are aligned and working together. \ud83c\udf99\ufe0fSubscribe to Wings and get the full Show Notes at https:\/\/bit.ly\/Wings963 ","author_name":"Wings of Inspired Business","author_url":"https:\/\/wingspodcast.com","html":"