{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Make Better Business Decisions Part 1: Lead Acquisition","description":"Since you\u2019ve been in business for a while, you already know that \u201cgetting more leads\u201d isn\u2019t the be-all-end-all solution some coaches say it is. The real challenge is knowing what kind of leads you\u2019re attracting, where they\u2019re coming from, and whether your lead flow is actually supporting sustainable business growth \u2014 or quietly working against it. In this episode of The Experienced Entrepreneur, I kick off a four-part January series about making better business decisions starting with Lead Acquisition. This conversation is for seasoned online business owners who are tired of guessing, reacting, or chasing visibility trends \u2014 and want a calmer, more intentional way to understand what\u2019s driving growth in their business. Rather than tracking vanity metrics or obsessing over algorithms, I share what I actually measures inside my metrics tracker Decision Dashboard, why those metrics matter, and how they reveal early signals about what\u2019s working and what\u2019s not, before things feel urgent. Inside this episode, you\u2019ll learn: What lead acquisition really means at this stage of business Which lead metrics Marissa tracks \u2014 and why she chose them How tracking lead sources over time changes your marketing decisions The early indicators that show whether growth is sustainable or shaky What happens when you don\u2019t track lead acquisition intentionally How the Decision Dashboard acts as a monthly business hub you can return to again and again This episode isn\u2019t about doing more marketing. It\u2019s about seeing clearly, so you can grow your business with steadiness instead of scramble. If you\u2019ve been craving a grounded way to understand your numbers without pressure, this episode will help you orient yourself and show you how metrics can become a tool for clarity, not judgment. Listen now and learn how lead acquisition metrics support long-term business growth. Want your own clear, centralized way to track these metrics month after month? You can explore and download your free copy of the Decision Dashboard at marissalawton.com\/dashboard. It\u2019s designed to help experienced entrepreneurs see what\u2019s actually happening inside their business, calmly and clearly. ","author_name":"The Experienced Entrepreneur","author_url":"http:\/\/marissalawton.com\/","html":"