{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Design and brand experience as a key element of small business success","description":"On today\u2019s program, Michael Rogers talks with Rachel Nelson, CEO and principal designer of Concetti, a Detroit-based interior design strategy studio, recognized as a Michigan Celebrates Small Business's Woman-Owned Small Business of the Year for 2025. Concetti specializes in interior design and brand experience, emphasizing co-creation with clients. \u201cDesign is often thought of as frivolous or something that would be nice to have, but I love to argue and educate that design is problem solving,\u201d she says. \u201cDesign is being strategic and intentional, and starting with a hypothesis, how might this new location help me reach my business goals, of my revenue goals of x, my employment goals of y, because that's how things should be viewed.\u201d The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan\u2019s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We\u2019re located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship\u2026a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com) ","author_name":"The Small Business Association of Michigan\u2019s Small Business Weekly Podcast","author_url":"http:\/\/www.sbam.org","html":"