{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"545. Optimize Your Thinking with Matt Church","description":"In the \u201cwisdom economy,\u201d ideas aren\u2019t the bottleneck. Engagement is. In Get Yourself Optimized, I sit down with Matt Church (Sydney-based leadership thinker, creator of the Pink Sheet Process, author of Rise Up: An Evolution in Leadership) to unpack a practical framework for turning messy thinking into clear, high-impact communication. A few highlights:   \u201cSomeone\u2019s attention is the currency, not my ideas.\u201d   Why the best leaders charge for experiences, not ideas   How one Pink Sheet can become a book, short video, or social post\u2014without starting from scratch   If you lead teams, sell expertise, or build a personal brand, this episode is a direct hit. Listen to Episode 545 and then do one thing: try a Pink Sheet today. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com\/545. ","author_name":"Get Yourself Optimized\u00ae","author_url":"https:\/\/www.getyourselfoptimized.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39531910\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196884475"}