{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"When the Boot Drops, the Year Begins Prescott\u2019s Whiskey Row Prepares for a World-Class New Year\u2019s Eve Celebration","description":"As December settles into Arizona\u2019s high country and Prescott shines once again as Arizona\u2019s Christmas City, attention quietly turns toward one unforgettable night\u2014New Year\u2019s Eve on historic Whiskey Row. In a recent episode of Arizona Roundup, host Stuart Rosebrook welcomed Matt Brassard, owner of Matt\u2019s Saloon and president of the Prescott Downtown Partnership, to talk about one of the Southwest\u2019s most beloved New Year\u2019s traditions: The Boot Drop. Now celebrating its 15th anniversary, the Boot Drop has grown from a hometown idea into a signature event that draws more than 25,000 people to downtown Prescott each year. Planning begins months in advance, bringing together city leaders, sponsors, local businesses, and volunteers. Whiskey Row closes from Gurley to Goodwin, transforming downtown into a festive, family-friendly celebration space filled with live music, food vendors, carnival games, warming fire barrels, and thousands of people ready to celebrate together. The Boot Drop features two countdowns\u2014one at 10:00 p.m. for families and East Coast celebrations, and another at midnight to ring in the New Year locally. Live music fills the streets and venues, with The Instant Classics performing high-energy hits outside while bars and saloons host bands indoors. Food trucks and vendors serve everything from hot chocolate to tacos and carnival favorites. In recent years, national media including CNN has broadcast the event worldwide, putting Prescott\u2019s New Year\u2019s celebration on the global stage. This year introduces new elements like a silent disco and interactive bubble entertainment, adding fresh energy to a cherished tradition. Things to Remember: \u2022 Free, family-friendly event \u2022 Streets close at 7:00 p.m. \u2022 Two boot drops at 10:00 p.m. and midnight Things to Share: \u2022 One of the largest New Year\u2019s Eve celebrations in the Southwest \u2022 National and international media coverage Things to Take Note Of: \u2022 Dress warmly \u2022 Make restaurant reservations early \u2022 Parking available nearby, including the Granite Street Garage Learn more and plan your evening at bootdrop.com. Warm holiday wishes and a Happy New Year from Arizona Roundup. ","author_name":"Arizona Roundup with Stuart Rosebrook at Sharlot Hall Museum in Prescott AZ","author_url":"https:\/\/sharlothallmuseum.org\/","html":"