{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building \u2018Know My Fit\u2019 and Changing How We Shop","description":"Shopping shouldn\u2019t be a guessing game, especially when it comes to clothes. Yet so many of us struggle with inconsistent sizing, frustrating change room experiences, and fast fashion fatigue.  That\u2019s exactly what inspired Zoe Tiffen and her sister Nikki to co-found \u2018Know My Fit\u2019, a digital marketplace connecting shoppers with local clothing brands that actually fit. In this episode of the Youngpreneur Society Podcast, Zoe shares her journey from computer science graduate to startup co-founder and how real-world frustrations sparked an innovative solution. She talks candidly about the challenges of starting a business, staying motivated, and breaking out of the corporate \u201csafe path\u201d to build something with real impact. Why Sizing is Broken, and What \u2018Know My Fit\u2019 Is Doing About It \u2018Know My Fit\u2019 is on a mission to take the guesswork out of shopping. Zoe explains how the platform uses your measurements to recommend clothes that fit, not just in theory, but in real life. From tackling fast fashion to spotlighting local Aussie and Kiwi brands, this is a startup with purpose. How One Rejected Job Offer Changed Everything After securing a coveted grad role in Big Tech, Zoe\u2019s job offer was rescinded during mass layoffs. That moment became the turning point that led her to take a chance on her own idea, and since then, she hasn\u2019t looked back. Lessons in Startup Reality Zoe gets honest about the highs and lows of launching \u2018Know My Fit\u2019. She discusses: Why motivation isn\u2019t enough, and what matters more The \u201cchicken and egg\u201d problem of growing a marketplace What no one tells you about customer acquisition Why feedback and community are key to surviving the messy middle Advice for Young Founders Zoe shares practical tips for starting your own business: Talk to people. Seriously, ask questions and be curious. Embrace what you don\u2019t know (and learn fast). Get used to slow growth. Progress takes time, and that\u2019s okay. Surround yourself with people who believe in your vision. The Vision for \u2018Know My Fit\u2019 Zoe\u2019s big-picture goal? To make sustainable, local fashion the norm. With more brands joining the platform and additional features in the works (think: Tinder for clothes), \u2018Know My Fit\u2019 is creating a better way to shop, one that supports designers, values fit, and reduces waste. Key Takeaway You don\u2019t have to follow the \u201csafe\u201d path to build a secure future. Sometimes, the most secure thing you can do is bet on yourself and start building the solution you wish existed. Connect with Zoe Want to explore a smarter way to shop for clothes that actually fit? You can discover Know My Fit, browse local fashion brands, and see how Zoe and her sister Nikki are changing the fashion industry. Know My Fit is built for people who value fit, sustainability, and supporting local brands. If you\u2019re tired of guessing sizes and ready for a better shopping experience, you\u2019ll feel right at home. Highlights 00:05 Meet Zoe Tiffin and \u2018Know My Fit\u2019 01:16 Challenges and Rewards of Running a Business 02:06 Maintaining Work-Life Balance 04:18 Staying Motivated as an Entrepreneur 06:35 Zoe's Journey from Corporate to Entrepreneurship 12:56 Overcoming the Unknowns in Business 17:12 The Vision for Know My Fit 19:03 Long Term Vision for Sustainable Fashion 19:51 Challenges of Ethical Shopping 21:03 The Struggle with Finding Jeans 23:04 The Problem with Fast Fashion in Op Shops 26:27 Building a Marketplace: The Chicken and Egg Problem 30:48 The Reality of Starting a Business 33:04 Personal Growth and Business Evolution 33:57 Conclusion and Final Thoughts ","author_name":"The Youngprenuers Society Podcast","author_url":"https:\/\/sites.libsyn.com\/598535","html":"