{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Argos turned nostalgia into social currency | Aim\u00e9e Scanlon, Social Media Lead, Argos","description":" When Argos\u2019s social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it\u2019s dance trends on the shop floor or the account\u2019s ongoing beef with Currys, your childhood favourite retailer has viewers hooked.   In this episode, we chat to Aim\u00e9e Scanlon, Social Media Lead at Argos, to unpack how the high street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aim\u00e9e shares why employee-generated content outperforms product content, why you should treat the comments section like your boss, and what it takes to modernise nostalgia without becoming a museum piece.  ","author_name":"SocialMinds - A Social Media Marketing Podcast","author_url":"https:\/\/www.socialchain.com","html":"