{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Converting Consults Feels Harder Now \u2014 Catherine Maley, MBA (Ep. 341)","description":"\ud83d\udcc5 Schedule Your Practice Growth Strategy Review \u2699\ufe0f Restart your practice in 7 days \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice \u2013 What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why Converting Consults Feels Harder Now Across cosmetic practices nationwide, one pattern keeps showing up. Instead, surgeons are not struggling because they lack leads. Rather, they are struggling because patients hesitate longer. Consequently, decisions are delayed. Ultimately, patients quietly fall out of the pipeline. Meanwhile, most practices misdiagnose the problem. Often, they assume it is pricing. Alternatively, they blame competition. Sometimes, they point to marketing changes. Frequently, they cite \u201ctoday\u2019s patient.\u201d Afterward, after 25 years of training hundreds of patient coordinators, the cause is clear. Additionally, I have reviewed real conversion data. Importantly, what is breaking conversions today is not clinical skill. Likewise, it is not lead volume. Instead, it is the emotional gap inside the consultation process. Fundamentally, cosmetic patients decide emotionally first. Then, they justify logically later. When, when no one bridges that emotional gap, hesitation appears. Typically, it sounds like, \u201cI need to think about it.\u201d That\u2019s why that is exactly what I unpack in my newest \u201cBeauty and the Biz\u201d podcast episode, \u201cWhy converting consults feels harder now.\u201d Specifically, in this episode, I explain: First, why cosmetic conversions feel harder than they used to Next, how the patient coordinator role has quietly changed Additionally, the most common blind spots in modern consultations Then, why even good coordinators still miss bookings Finally, what high-performing practices are doing differently heading into 2026 In short, if you are seeing schedule inconsistency, this will resonate. Likewise, if follow-through feels weak, it will land. Similarly, if patients need more certainty than they used to, this episode will feel familiar. P.S. Most patient coordinators have never been professionally trained to guide emotional decisions with confidence. Therefore, that gap is exactly why I created The Converting Academy. 2026 enrollment with extra bonuses is now open.   Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   \u2b07\ufe0f FREE BOOK: \ud83d\udcd5 Get my 5-Star Rated Book, "Your Aesthetic Practice \u2014 What Your Patients Are Saying," FREE! Just pay S\/H \u2705 STAY UPDATED: \ud83c\udf10 Catherine's Website \ud83d\udcdd Catherine's Blog \ud83c\udfa4 "Beauty and the Biz" Podcast \ud83d\udcfa "Beauty and the Biz" Videocast \ud83d\udd0a "Beauty and the Biz" on Apple Podcasts \ud83e\udd1d LET'S CONNECT: \u27a1\ufe0f Instagram \u27a1\ufe0f Facebook \u27a1\ufe0f Twitter \u27a1\ufe0f LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that\u2019s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you\u2019ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don\u2019t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It\u2019s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I\u2019ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let\u2019s grow your cosmetic revenue."   #coordinatortraining #howtogetmorepatients #convertmoreconsultations #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons  ","author_name":"Beauty and the Biz","author_url":"https:\/\/www.catherinemaley.com\/podcast\/","html":"