{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Google\u2019s Most Asked Questions About Business: Money, Selling & Mindset","description":"\u201cIf it feels harder than it should\u2026 you\u2019re probably on the right track in the beginning.\u201d In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an \u201cimposter\u201d, let's look at what it really takes to make money in business - and why most people quit just before it starts working. \ud83c\udfa5 Watch the episode on YouTube What\u2019s Covered in This Episode (Timestamps) 00:00 \u2013 Why \u201cdoing everything yourself\u201d is normal (at the start) 00:25 \u2013 The structure chart no one ever writes (but should) 01:10 \u2013 \u201cI have too many ideas\u201d and why creativity is both a gift and a curse 02:13 \u2013 Why starting new ideas keeps resetting your success 02:37 \u2013 Charging your worth: confidence vs competence 03:20 \u2013 Burnout: why it happens and how to stop it 04:25 \u2013 If your products aren\u2019t selling, it\u2019s a marketing problem 05:53 \u2013 Fear of failure and why business is only ever a hypothesis 07:22 \u2013 What Lisa actually teaches (no vegan recipes involved) 07:46 \u2013 Imposter syndrome doesn\u2019t exist (according to Lisa) 09:03 \u2013 What really stops people achieving their goals 09:47 \u2013 The biggest opportunity in business right now \u201cI\u2019m Doing Everything Myself\u201d \u2014 Why That\u2019s Not Actually the Problem One of the most common frustrations business owners raise is: \u201cThe problem with my business is I\u2019m doing everything myself.\u201d Lisa\u2019s response is refreshingly grounded. In the beginning, that\u2019s not a failure - it\u2019s reality. Before you can delegate, you need enough margin to: Pay yourself Pay the business Pay another human being That\u2019s the order. The mistake? Assuming you should already be outsourcing before the business can sustain it. Try this to inspire yourself:  Write a structure chart, showing: Who you\u2019ll hire in 12 months Who you\u2019ll hire in 2 years What their role is What their objectives are \u201cIs something about that that makes it real,\u201d Lisa says. In the meantime: Use freelancers Hire VAs Use platforms like People Per Hour Leverage technology (schedulers, AI tools, content repurposing) But until you can afford to pay someone properly? \u201cDo the work. Do the frickin' work.\u201d The Real Cost of \u201cToo Many Ideas\u201d Another Google favourite: \u201cThe problem with my business is I have too many ideas.\u201d Lisa doesn\u2019t see creativity as the enemy. In fact, she links it directly to entrepreneurship \u2014 particularly for neurodivergent founders. Creativity is the gift. Lack of completion is the curse. Here\u2019s the hard truth Lisa delivers: You cannot have all of these ideas and hope to be successful. There is a straight line between: A vision A project Delivery Repetition If you keep changing the course, the offer, the format, or the idea - you keep starting from zero. This is the teachable moment most people avoid: Every time you start a brand new idea, you reset your progress. Lisa explains that success comes from: Repeating the same course until it sells Using the same social media platform \/ format until it works Letting creativity sit within the project \u2014 not outside of it If you stop, start again, and never finish \u2014 you never build momentum. Charging Your Worth: Confidence or Competence? \u201cI\u2019m scared to charge my worth.\u201d Lisa\u2019s take is controversial \u2014 and necessary. If you can\u2019t fill your diary at your current price, raising your rates won\u2019t fix that. Instead: Fill your diary Build confidence Gain experience Collect testimonials Then raise your prices And here\u2019s the uncomfortable question Lisa asks: \u201cAre you genuinely worth that amount?\u201d If the answer is yes \u2014 then it\u2019s mindset work: Therapy Coaching Money beliefs Self-worth But if the answer is no? That\u2019s not mindset. That\u2019s competence or marketing. And those problems require different solutions. Burnout Isn\u2019t About Working Too Hard \u2014 It\u2019s About Reward Lisa is blunt about burnout: People don\u2019t burn out because they\u2019re working hard. They burn out because the reward doesn\u2019t match the work. Living at the edge of your ability for years without enough return will break you. Her solutions are practical, not glamorous: Slow down Extend timelines Get support Get a job if needed Sell a \u201cbucket and spade\u201d service you\u2019re already good at to get cash flowing again There is nothing wrong with stabilising yourself while you build. Burnout happens when: You can\u2019t recalibrate You can\u2019t remind yourself what it\u2019s worth You never get to breathe and refresh  If Your Products Aren\u2019t Selling, It\u2019s Marketing. Full Stop. That is the problem with everyone\u2019s business. If your products aren\u2019t selling, you don\u2019t understand marketing yet. Marketing starts with one question: Who is the customer that will give me money for this? Not: \u201cMy customers are broke\u201d \u201cMy customers are burnt out\u201d Because if they can\u2019t buy \u2014 they\u2019re not your customer. Then you ask: What are they really buying? What problem is this solving? Lisa explains that people don\u2019t buy \u201cbusiness coaching\u201d \u2014 they buy: Confidence Direction Accountability Someone who sees their blind spots That\u2019s what gets marketed. And whatever your strategy is \u2014 networking, Instagram, YouTube \u2014 Lisa\u2019s rule is simple: Whatever you\u2019re doing, find a way to times it by ten. More conversations. More content. More repetition. That\u2019s how sales happen. \u201cImposter Syndrome\u201d - what is this?  Lisa doesn\u2019t use the phrase imposter syndrome at all. Her word? Alien. When you do something you\u2019ve never done before, of course you feel strange. That doesn\u2019t mean you\u2019re a fraud. Her reframe is powerful: You\u2019re not an imposter. You\u2019re rehearsing being a new version of yourself. To get a new result, you have to become a new person. If you can sit in that discomfort, you grow. If you can\u2019t, you retreat. But retreat isn\u2019t failure \u2014 it just means you try again. The Biggest Opportunity in Business Right Now It\u2019s not AI. It\u2019s not trends. It\u2019s not hacks. Lisa\u2019s answer is simple \u2014 and unpopular: Hard work. Specifically: Doing the work other people won\u2019t do. Learning the skills. Filming the videos. Showing up consistently. Doing the hard thing because it\u2019s hard. \u201cIf it\u2019s hard, very few people are going to do it.\u201d And that\u2019s where the opportunity lives. Final Thought;  Business is hard in the beginning.  It takes longer than you want. It requires discomfort most people avoid. But if you\u2019re willing to: Finish what you start Market relentlessly Sit in the unknown Do the work others won\u2019t You don\u2019t need luck. You need stamina. \ud83c\udfa5 Watch the full episode on YouTube And if you haven\u2019t already \u2014 subscribe. These questions are being unpacked in depth over the coming weeks. Because this is what it really takes to make actual money in business. ","author_name":"The Lisa Bean Podcast","author_url":"http:\/\/lisabean.libsyn.com\/website","html":"