{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Grit, Growth, and the Real Work Behind Flower Farming with Lyndsay Biehl-Mercer and Shannon Allen","description":"Most of flower farming doesn\u2019t look like the photos\u2014and that\u2019s exactly what this conversation is about. In this episode, I sit down with Lyndsay Biehl-Mercer of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk about the real side of building a flower business: grit, focus, fear, finances, burnout, and learning as you go. We talk about why there\u2019s pressure to make everything look beautiful, how easy it is to work yourself into the ground, and why getting good at one thing early matters. We also dig into practical habits\u2014tracking numbers, using simple tools, and making informed decisions\u2014along with the bigger question many growers face: Is this work life-giving, or is it taking something from me? This is an honest, grounded conversation for anyone navigating flower farming in real time\u2014and a reminder that with all the resources available today, none of us need to be doing this alone. Learn more about today\u2019s episode and all of our past guests by visiting TheFlowerPodcast.com Association of Specialty Cut Flower Growers \u2014 Learn more and join at ascfg.org Visit RootedFarmers.com and use code TFP25 for $75 off your new membership. The Gardener\u2019s Workshop \u2014 Helping flower farmers grow smarter at thegardenersworkshop.com Visit AccentDecor.com and be inspired for your floral design containers and decor.&amp;nbsp; Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don\u2019t miss a minute. ","author_name":"The Flower Podcast","author_url":"http:\/\/www.theflowerpodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39448315\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/c88294\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196669060"}