{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Your Marketing Does Not Have to Suck, Here is How to Fix It | Lee Pepper","description":"What metrics actually matter in marketing\u2014and which ones are misleading in an AI-driven world?   In this episode, we dive deep into what actually drives business growth\u2014and what metrics, mindsets, and marketing strategies founders need to let go of as the landscape rapidly evolves.   From measuring marketing performance correctly, to resisting FOMO-driven decisions, to leveraging AI and content as force multipliers, this conversation is a practical, experience-backed guide for entrepreneurs at every stage\u2014especially those who want sustainable growth without burning cash, people, or systems.   This is not about hacks. It\u2019s about clarity, discipline, and long-term advantage. What did they talk about?   Marketing must be measured by business outcomes, not vanity metrics Small businesses fail when they spread themselves too thin Slow down to speed up AI is not killing marketing\u2014it\u2019s reshaping it   If you\u2019re an entrepreneur, founder, or business leader trying to grow smarter\u2014not just louder\u2014this episode is for you. Know more about Lee Pepper. Check his website: https:\/\/www.neveroutmatched.com\/   Connect with Lee and follow: IG @theleepepper   Are you measuring what\u2019s easy\u2026 or what actually grows your business?   If this episode challenged the way you think about marketing, leadership, and growth, do us a favor\u2014subscribe, follow, and share this with one founder who\u2019s trying to do too much with too little.   ","author_name":"One Part Lion - One Part Lamb with Stephen Scoggins","author_url":"https:\/\/stephenscoggins.com\/build-with-stephen-scoggins\/","html":"