{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"[#13] My 14-Year Old Niece Interviewed Me About Influence and Personal Branding","description":"Watch on YouTube \u00bb Read this episode \u00bb During her visit to New York City, my (sweetheart!!!) niece Nylah asked if I could help with a school project on social media and influence. (She thinks I\u2019m an actual influencer, haha.) We braved the winter weather and did an interview while walking towards the Museum of Natural History. I always tell people that if you want to explain what you do, try explaining it like you\u2019re talking to a kid. Well, this is my attempt! I could have explained it to her in way more complex terms and she would have understood me \u2013 she\u2019s a smart cookie. She asked me some pretty deep questions! But you get what I mean. Reflecting on our interview, I realized it\u2019s really important to have these kinds of conversations with kids. I share some life skills I think will be really important for Nylah, as well as recommended books, the reality behind what people see online, and the pitfalls and opportunities social media affords. If you're interested in the books that shaped me as a communicator and marketer, here are the originals I studied:  Ogilvy on Advertising - David Ogilvy The Boron Letters - Gary Halbert Advertising Headlines that Make You Rich - David Garfinkle Influence - Robert Cialdini The 22 Immutable Laws of Marketing - Al Ries &amp;amp; Jack Trout Great Leads - Michael Masterson &amp;amp; John Forde Tested Advertising Methods - John Caples  EPISODE LINKS:  Join the waitlist for 1:1 Advisory \u00bb Join the waitlist for You Are the Brand Academy \u00bb  CONNECT WITH ME  Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook  ","author_name":"Brand You Personal Branding","author_url":"http:\/\/mikekim.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39422170\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/1a4454\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39422170"}