{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Gen X Women Who Kick Ass with Oonagh Duncan","description":"\u201cWeight loss isn\u2019t controversial in science, only on social media.\u201d What happens when a former smoker and self-described non-athlete turns into one of Canada\u2019s most refreshing voices in fitness and habit formation? In this episode, I talk with Oonagh Duncan about Gen X women, body neutrality, the power of pleasure, and her dream of fronting an 80s hair band at brunch. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Oonagh Duncan\u2014fitness coach, author of Healthy as Fck*, and host of the podcast Goals, Grit and Some Woo Woo Shit. From her home on Salt Spring Island, BC, Oonagh shares how she helps Gen X women build habits that actually stick, even when nothing else has before. Once a reluctant exerciser who smoked and hid from gym class, Oonagh discovered the power of habits while walking on a salvaged treadmill, watching Jerry Springer. That single act of curiosity led her to build Fit Feels Good, an online community helping women find fitness through pleasure, not punishment. She and Michael talk about niching down, the evolution of the fitness industry, and how new weight-loss drugs like Ozempic are transforming the conversation around health. Oonagh also opens up about her beginnings as a fat activist, her pivot to inclusive wellness, and why the ectomorph-mesomorph body type theory belongs in the past. Beyond business, she talks about life on Salt Spring Island, Sunday hikes, fart reels, fake meat, and why living in a small community has taught her to be kinder. They also dive into her creative past as a playwright, the pain of a sophomore flop, and why her next big dream involves spandex, power ballads, and brunch. Her message to rebels in waiting: don\u2019t wait to have everything figured out. Move toward whatever feels warmer, follow the good feelings, and the rest will come. Quoteable Quotes \u201cIf you hate exercise, you just haven\u2019t made it small and pleasurable enough.\u201d \u2014 Oonagh Duncan \u201cDon\u2019t be a dick.\u201d \u2014 Michael Dargie \u201cWeight loss isn\u2019t controversial in science, only on social media.\u201d \u2014 Oonagh Duncan \u201cYou just have to move towards warmer.\u201d \u2014 Oonagh Duncan \u201cLiving on an island makes me a better person\u2014reluctantly.\u201d \u2014 Oonagh Duncan Episode Highlights Finding Her Niche | Why Oonagh focuses on Gen X women and habits that feel good. Fitness for Everyone (Almost) | The lessons from bootcamps and niching down. The Weight Loss Shift | How GLP-1 drugs are reshaping the wellness industry. Habit Loops | The treadmill, Jerry Springer, and discovering pleasure in movement. Body Neutrality | From fat activism to inclusive health conversations. Small and Pleasurable | The secret to habits that stick. Island Life | How community keeps her accountable and kind. Fake Meat & Fart Reels | Her unapologetic guilty pleasures. Sophomore Flop | The tough lesson from her second play, Talk 60 to Me. Brunch Rock | Her dream of fronting an 80s hair band\u2026 before noon. Rebel Advice | \u201cMove toward the warmer.\u201d Links From Episode Fit Feels Good (http:\/\/www.fitfeelsgood.com\/) Oonagh on Instagram (https:\/\/www.instagram.com\/oonaghduncan) Oonagh on Facebook (http:\/\/facebook.com\/fitfeelsgood) Get Your Copy of Michael's Book: "BrandJitsu\u2122: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com ","author_name":"The RebelRebel Podcast","author_url":"http:\/\/www.therebelrebelpodcast.com","html":"