{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#221 How Glasgow City FC Is Building the Future of Women\u2019s Football | Stef McLoughlin","description":"Welcome to episode 221 of Sports Management Podcast. Today\u2019s guest is Stef McLoughlin, Head of Commercial at Glasgow City FC, the most successful women\u2019s football club in Scotland and one of the few elite clubs in Europe that is women-owned, women-led and fully independent.  Get ready to learn about:  Purpose-driven partnerships Building women\u2019s sport differently Why copying the men\u2019s game may be the biggest mistake women\u2019s football can make  And much more!&amp;nbsp; &amp;nbsp; Time stamps: 00:00 Intro 00:22 What makes Glasgow City FC different 01:27 Using football as a vehicle for social change 03:28 Why women\u2019s clubs shouldn\u2019t be absorbed by men\u2019s teams 06:38 Purpose-driven partnerships explained 07:32 Dog-friendly stadiums &amp;amp; inclusive fan experiences 09:57 How Glasgow City avoids sportswashing 12:58 The \u201cmessy middle\u201d of women\u2019s football 14:48 Why comparing revenues to men\u2019s football is a mistake 18:05 Building women-led commercial ecosystems 25:07 Entering football as an \u201cangry feminist\u201d 31:49 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com ","author_name":"Sports Management Podcast","author_url":"http:\/\/sportsmanagementpodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39401940\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196546145"}