{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 292: How to Turn Any Entry Service Into a Full Plan of Care","description":"A lot of Cash-Pay practices are doing something very smart right now. They\u2019re using entry-point services to get new customers in the door\u2026 things like specialty services and modalities (like shockwave therapy, red light sauna, etc), performance-based training, etc. And it works\u2026 Ads convert. Promotions fill schedules. New Patients and Revenue comes in. But here\u2019s the problem I keep seeing in most practices doing this \u2026 They struggle to get these new customers to say \u2018yes\u2019 to everything else that could benefit them. For example: pretty much everyone who would benefit from shockwave to speed healing, could benefit even more by getting physical therapy along with the shockwave. Patients come in for one thing. They buy one thing. They leave \u2026 even though they clearly need more. Today\u2019s episode is about fixing that. Specifically, how to use a brief, intentional assessment and conversation process to help patients see what they actually need, and eagerly say yes to it. Before you click over to the episode, a quick announcement: I\u2019m hiring at my clinic in Austin and could really use your help. If you know any skilled manual physical therapists in Austin (or who might want to move to Austin) who would love to be paid really well to treat every patient 1-on-1 for a full hour, PLEASE forward this to them or send me an email at Jarod@CarterPT.com.  Click here to see the job post and apply. What You\u2019ll Learn in This Episode Why entry-point services create a lopsided schedule, overloaded with clients Not getting your core service, and how to avoid that How to use a short assessment to open patients\u2019 eyes The exact language that links services to real outcomes How to eliminate \u201cI just want this one thing\u201d patients Why setting expectations early increases commitment and retention USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"