{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Live Review: 2026 State of Sales Coaching","description":" In this solo episode, host Fred Copestake conducts a live, first-reaction review of the My Sales Coach \u201cState of Sales Coaching in 2026\u201d Report.   Fred reads the executive summary, explores the data, and offers unfiltered commentary on what the findings mean for sales leaders, salespeople, and the future of coaching - human and AI.   He dives into coaching frequency, quality, barriers, performance impact, the role of AI, who salespeople trust as coaches, and why tenured sellers may be the most underserved group of all.   If you want to deepen your coaching culture, rethink how you support reps, and understand where the industry is heading in 2026, this is the episode for you.   Key Takeaways Coaching remains the most powerful but underused lever in sales performance. There is a growing disconnect between leaders who believe they coach more and salespeople who feel under-coached. Regular, structured coaching dramatically increases quota attainment, with weekly-coached reps 1.6\u00d7 more likely to hit target. Human coaching is still preferred over AI-only solutions-trust and care still matter. Experienced sellers are the most neglected when it comes to coaching, despite being some of the hungriest for improvement. Sales managers often rate their own coaching highly, yet few have a coach themselves. A winning formula for modern sales teams: AI-powered, human-led, relentlessly consistent coaching.   00:00 Introduction to The Sales Today Podcast 00:26 Live Review of the State of Sales Coaching 2026 Report 01:36 Executive Summary by Kevin Beales 03:38 Survey Participants and Respondent Breakdown 04:37 Chapter 1: Changes Since 2025 06:06 Chapter 2: Coaching Frequency and Barriers 08:27 Chapter 3: Coaching Drives Performance 09:56 Chapter 4: Coaching in the Age of AI 12:05 Chapter 5: Who Do Salespeople Want to Be Coached By? 13:41 Chapter 6: The Rise of AI in Sales Coaching 14:56 Chapter 7: Experienced Salespeople and Coaching Neglect 17:08 Chapter 8: Who Coaches the Coaches? 18:21 Key Themes and Final Thoughts   Links and Resources   Follow Fred: https:\/\/linktr.ee\/fredcopestake Download The State of Sales Coaching in 2026 Report   Take the Collaborative Selling Scorecard https:\/\/collaborativeselling.scoreapp.com\/   Watch this episode on YouTube: https:\/\/youtu.be\/J3RfU28wapg   Watch my FREE YouTube Course: Sales Mastery for Engineers: https:\/\/bit.ly\/Sales-Mastery-For-Engineers ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"