{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Create Your Marketing Calendar for 2026","description":"In this episode, Sydney Chakalos discusses the importance of creating a content calendar for 2026, emphasizing the need for organization in marketing efforts. She outlines the essential components of a content calendar, including social media schedules, email marketing, and loyalty programs. Sydney also shares her favorite tools for planning, such as Airtable and Google Drive, and provides a step-by-step approach to setting up a marketing calendar. The episode concludes with tips on drafting content and the importance of consistency in marketing efforts. Key takeaways: Don't wing it this year. Your marketing should support your business goals. Having a marketing calendar helps keep your team on the same page. A content calendar should include social media and email marketing schedules. Consider launching a loyalty program to encourage repeat visits. Airtable is a great tool for organizing your content calendar. Google Drive is useful for sharing marketing materials with your team. Draft your content in a creative flow to enhance productivity. Plan your marketing activities at least a month in advance. Consistency in marketing leads to better results. Download my free content planning calendar template!   ","author_name":"Marketing Your Local Business Online","author_url":"https:\/\/marketinglocalbusinessonline.libsyn.com\/","html":"