{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue","description":"Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue Episode Description What do eComm upsells and dog rescue have in common? More than you think. In this special live recording from Smart Marketer Live\u2019s VIP Mentor Table Day, Zach Dampier sits down with Brittany Casella, Head of Enterprise at Zipify\u2019s OneClick Upsell. Brittany shares how she climbed from support rep to strategic lead, helping top eCommerce brands boost revenue through post-purchase optimization. Then, the conversation shifts to something deeply personal: Brittany and Molly Pittman's shared mission of rescuing dogs through Fields of Freedom. &quot;There's always more to be done. You can get higher conversion rates, optimize for more revenue.&quot; \u2013 Brittany Casella Whether you're here to grow your business or save some furry lives, this episode is packed with purpose and practical advice. You Will Learn   Why \u201cset it and forget it\u201d is killing your upsell conversions   How Zipify merchants are making $30K+ in just 60 days with optimization   Brittany\u2019s journey from customer support to strategic enterprise leadership   The biggest mistake eComm brands make with upsells   How dog rescue became a mission of impact (and how you can help)   The true cost and reward of saving a life   Links &amp;amp; Resources   Zipify OneClick Upsell: zipify.com\/oneclickupsell   Fields of Freedom Dog Rescue: fofdogrescue.com   Instagram: @fieldsoffreedomrescue   Smart Marketer: smartmarketer.com   Omnisend for SMS &amp;amp; Email: smartmarketer.com\/omnisend \u2014 Use code SMART for 50% off your first 3 months   Timestamps 00:00 \u2014 Introduction: Growth, Grit &amp;amp; Dog Rescue 01:28 \u2014 Ezra\u2019s Favorite Email\/SMS Tool: Omnisend 02:32 \u2014 Meet Brittany Casella: From Support to Strategy 03:51 \u2014 What Zipify Offers and Why Upsells Matter 05:18 \u2014 Case Study: $30K Upsell Revenue in 60 Days 06:58 \u2014 How Support Roles Prepare Future Leaders 08:11 \u2014 The #1 Mistake Brands Make With Upsells 09:43 \u2014 Why You Shouldn't &quot;Set It and Forget It&quot; 10:03 \u2014 From Ecomm to Dog Rescue: Fields of Freedom\u2019s Origin Story 12:18 \u2014 Foster Fails, Romeo the Rescue Dog &amp;amp; Garage Adoptions 14:27 \u2014 Zach\u2019s Dog Adoption Stories 17:19 \u2014 The Reality of Rescue: Choosing Who to Save 19:25 \u2014 First-Time Fosters and How You Can Help 21:31 \u2014 What\u2019s the Cost of Saving a Dog? 23:46 \u2014 Meet Crypto: From Chain Wounds to Wagging Tail 25:34 \u2014 Fan Favorites: Coco, Daisy, Susan and More 26:43 \u2014 Wrap-Up: From Kentucky to New York, Serve the World Unselfishly Your Engagement Matters If you enjoyed this episode, here\u2019s how you can support the show and our mission:   Leave a 5-star review on Apple Podcasts   Share this episode on social media and tag us @smartmarketer using the hashtag #WeOutHere   Send your feedback to support@smartmarketer.com   Support the rescue at fofdogrescue.com   Serve the World Unselfishly and Profit! ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39357280\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39357280"}