{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"199 | Should You Pay To Play? The Truth About \u201cAs Seen In\u201d Features","description":"In this episode, I\u2019m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I\u2019ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.&amp;nbsp; On this episode of The Power in Purpose Podcast:   [00:00] Should you pay to play?   [02:31] Why opinions on pay-to-play trigger people &amp;amp; the misconceptions behind PR   [05:38] Advertising vs. \u201cscam\u201d narratives   [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation   [10:07] Comparing pay-to-play with common advertising we already accept in the industry   [13:32] Borrowing brand equity&amp;nbsp;   [14:28]: Luxury consumers rely on recognizable markers   [15:30]: Signaling power   [16:59] Advertising vs. organic reach   [17:40] Why dunking on others\u2019 marketing spend is misguided   [20:20] The real issue: wedding pros wanting credibility without investment   &amp;nbsp; Thanks for tuning into today\u2019s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES:&amp;nbsp; http:\/\/www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST:&amp;nbsp; Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https:\/\/weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/honeybook Sign-Up for Flodesk &amp;amp; Get 25% Off: http:\/\/candicecoppola.com\/flodesk JOIN ME INSIDE THE PLANNER\u2019S PLAYBOOK:&amp;nbsp; Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https:\/\/plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https:\/\/shop.candicecoppola.com CONNECT WITH ME: http:\/\/instagram.com\/candice.coppola https:\/\/www.youtube.com\/channel\/UCp3XF6mQ1bNWry55DsSyUMw http:\/\/candicecoppola.com &amp;nbsp; ","author_name":"The Power in Purpose: A Wedding Industry Podcast for Wedding Pros","author_url":"http:\/\/www.powerinpurposepodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39339470\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39339470"}