{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 232 - Cracker Barrel (Marketing) Mistakes To Avoid","description":"Cracker Barrel\u2019s attempted rebrand lit up the internet\u2014but the logo was only the tip of the iceberg. In this episode, Robert and Kay Lee unpack what really happened: rapid, sweeping changes to brand visuals, menu staples, and in-store experience that left loyal customers feeling ignored. Robert draws on his Coca-Cola days to connect the dots to \u201cNew Coke\u201d and other big-brand missteps. The lesson for married entrepreneurs? Expansion is great\u2014if you bring your core with you. We talk about how to modernize without losing the soul of your brand, why you must weight research toward your existing buyers, and how \u201cnostalgia\u201d (surprise!) still wins with younger audiences. Translation: keep what people love, then pilot the new. You\u2019ll also hear practical ways to pressure-test change as a couple-led team\u2014from founder interviews and customer listening to limited market tests\u2014so you protect profits, avoid avoidable conflict at home, and buy back time you\u2019d otherwise spend doing cleanup. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs\u2019 guide for greater work-life balance.&amp;nbsp;https:\/\/www.thetandembook.com\/ Download the 5 Daily Habits to Thrive in Tandem https:\/\/marriedentrepreneur.co\/5-daily-habits-download&amp;nbsp; Need some insight into how to balance it all? Schedule a free discovery call. https:\/\/marriedentrepreneur.co\/lets-talk Key Takeaways   Protect the core: modernize, don\u2019t amputate.   Weight research to loyal customers before chasing new segments.   Give choices (keep the classics while piloting new offers).   Test small (limited locations\/segments) before rolling out big.   Honor the brand story\u2014talk to founders\/OG customers early.   Nostalgia sells (even with Gen Z); don\u2019t discard it.   Measure reality, not vibes: let sales, retention, and sentiment data lead.   As spouses in business, align on \u201cnon-negotiables\u201d first to prevent conflict later.   Expand the market by adding rings around the core, not replacing it.   Listen continuously\u2014surveys, DMs, and event feedback are your free focus groups.   ","author_name":"Thriving in Tandem: The podcast for married entrepreneurs","author_url":"https:\/\/www.marriedentrepreneur.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39333635\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196351280"}