{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What Has to Change for Your Membership to Sell in 2026","description":"If you\u2019re planning to grow, relaunch, or finally get consistent sales from your membership in 2026, this episode is essential. Lisa shares the hard truths most creators overlook: \ud83d\udc49 New tactics won\u2019t fix a membership that isn\u2019t selling. You can master YouTube, post daily on Instagram, start a podcast, or even run ads \u2014 but without a strategy built around your specific buyer, nothing changes. \ud83d\udc49 Your audience is not \u201ccold\u201d \u2014 they\u2019re unconvinced. People are more selective than ever. They\u2019re solving urgent problems, not browsing for extras. If your message doesn\u2019t hit the right belief at the right moment, they scroll right past you. \ud83d\udc49 Generic funnels don\u2019t work anymore. What sells is a decision-making journey tailored to your offer, your people, and the way they buy. Lisa also shares stories from real clients and the different funnels they built \u2014 each unique, each optimized, and each producing real momentum because the strategy matched the buyer. If you want 2026 to be the year your membership finally becomes predictable, this episode will help you understand what actually creates growth now \u2014 and what doesn\u2019t. \ud83c\udfaf CTA: Join the waitlist for The Membership Fix \u2014 the 8-week accelerator that helps you build the one sales system your membership needs. scalingdeep.com\/fix ","author_name":"Scaling Deep: The Membership &amp; Marketing Podcast","author_url":"https:\/\/scalingdeep.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39325965\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39325965"}