{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Keeping the Revenue Engine Running, with Karl Ortmanns","description":"We often hear marketers talk about how vital their work is to sales. What we don\u2019t hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth\u2014what prospects are actually saying, how they react to new pricing, and how they interpret a company's positioning in different segments. That\u2019s especially clear when a business serving the SMB market tries to move upmarket. Sales hears almost immediately how enterprise buyers perceive the brand, revealing the gaps marketing must close for the company to compete at that level. It\u2019s a live feedback loop marketers can\u2019t get anywhere else. Bridging those gaps requires real collaboration\u2014sitting in on each other\u2019s meetings, sharing insights early, and recognizing that both functions are cogs in the same revenue engine. Their shared job is to keep that engine running smoothly. Our guest today understands that better than most. He\u2019s a fractional leader of revenue and go-to-market teams, and host of the Revenue Problem Solvers Podcast, where leaders drop the script and speak candidly about what it really takes to build growth teams. He\u2019s known for diagnosing the true cause of weak team performance - something he knows well from playing intervarsity sports. He gets frontline performing again too, using a coach\u2019s tone to get them back on track.  And he doesn\u2019t restrict this just to his day-job, this Southwestern Ontario native spends his weekends behind the bench as a minor hockey coach. Let\u2019s go talk with Karl Ortmanns. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode. ","author_name":"Funnel Reboot podcast","author_url":"https:\/\/funnelreboot.com","html":"