{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Telling the Story About the Snacks C-Stores Sell - Episode 522","description":"What separates a successful snack from the pack? Storytelling can be effective and important to sustaining a brand. Hosted by: Jeff Lenard About our Guest: Jason Liebig, Brand History Expert, Television Host Jason is a noted brand historian, consultant, television personality and speaker, known for his deep knowledge of consumer brands and behavior. In demand for his unique perspective and captivating storytelling, he\u2019s often referred to as \u201cThe Indiana Jones of Brands\u201d due to his extensive archive and collection of vintage brand packaging, numbering at over 100,000 pieces. ","author_name":"Convenience Matters","author_url":"https:\/\/conveniencematters.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39290275\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39290275"}