{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds","description":"What if you could invent a sleep product that works all night without a battery? That\u2019s exactly what Keith Phillips and Charles did with  SomniBuds, raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on:   Turning an idea into a hardware product   Engaging early backers before launch   Optimizing Meta ads for crowdfunding success   Handling skepticism and building trust with a novel product   If you\u2019re planning your first hardware launch or just curious about crowdfunding innovation, this episode is packed with practical advice from creators who successfully turned a bold idea into a funded product. Resources and Tools Mentioned:   Book a coaching call   Subscribe for Weekly Crowdfunding Tips   Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist   FREE Kickstarter Course   Kickstarter Launch Formula Audiobook    SomniBuds\u2122 - Battery-Free Sleep Earbuds on Kickstarter   SomniBuds Official Website   ","author_name":"Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified","author_url":"http:\/\/www.crowdcrux.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39265340\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39265340"}