{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"219 | Stop Discounting Yourself: How Service Businesses Stay Visible During the Holidays","description":"  Everyone\u2019s inbox is full of \u201c50% off\u201d chaos. But if you run a service business, you can\u2019t exactly discount your brain.  So what do you do when every brand is shouting \u201cbuy now\u201d?   I\u2019m Veronica Di Polo, marketing strategist and host of the  Branding Momentum Podcast, based in  Moraira, Alicante, Spain, helping service-based business owners get leads with words that sell.   In this episode, I\u2019ll show you how to stay visible when everyone else is running discounts you can\u2019t (and shouldn\u2019t) match.  You\u2019ll learn why promotions often backfire for service pros, what to do instead, and how to use this season to build real trust before 2026.   \ud83c\udfa7 Listen on Spotify, Apple Podcasts, or Amazon Music.   \ud83d\udca1  Free Resource \u2014 The AI Visibility Sprint   Are you invisible in AI search?   3 days. 3 moves. Stop AI from skipping your name.   \ud83d\udc49 Day 1: The gut-punch invisibility test (ouch, but necessary)   \ud83d\udc49 Day 2: Your first breadcrumb \u2014 5 minutes, zero stress   \ud83d\udc49 Day 3: An AI-ready FAQ that keeps working while you drink ros\u00e9   Start free AI Sprint \u2192  https:\/\/veronicadipolo.mykajabi.com\/aisprint   _______________________ &amp;nbsp;   \ud83c\udfa7 Enjoyed the episode?&amp;nbsp;  Screenshot and tag  @veronicadipolo  @brandingmomentum  on IG or on TikTok  @brandingmomentum TikTok. &amp;nbsp;   \u2728   Leave a review on Apple Podcast  \u2014 it helps others find the show.&amp;nbsp; &amp;nbsp;   \ud83d\udcec Want sharp daily strategies?&amp;nbsp;  Join V\u2019s daily emails \u2192  https:\/\/veronicadipolo.mykajabi.com\/vdaily   Want to read previous strategies? \u2192  https:\/\/veronicadipolo.substack.com\/subscribe  &amp;nbsp; ","author_name":"Branding Momentum with Veronica Di Polo","author_url":"https:\/\/veronicadipolo.mykajabi.com\/podcasts\/branding-momentum-with-veronica-di-polo","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39264595\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196182510"}