{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#292: Copy This Marketing Trick, It\u2019ll Blow Up Your Photography Business","description":"Ever wonder why some photographers effortlessly book $3,000 clients while others hustle for $300? Spoiler: it\u2019s not talent. It\u2019s marketing\u2014and today, I\u2019m sharing the single strategy that skyrocketed my studio and made competitors irrelevant. It\u2019s wildly effective, and you can start using it right now. In this episode, I\u2019m walking you through my \u201cdog whistle\u201d marketing trick\u2014a simple, printed piece that speaks so powerfully to your dream client, they can\u2019t look away. I\u2019m sharing the full story behind how I stumbled onto this game-changing idea, why it works better than any ad spend, and how you can copy it without spending a fortune. \u25cf How one emotional print piece turned strangers into raving, high-spending clients \u25cf The psychology of why \u201cfewer, better\u201d always wins in a crowded market \u25cf Real-life ways to use this when bookings dry up or you just need a spark If you\u2019ve been craving a fresh way to stand out without discounting your work or burning out, this episode is your green light. RESOURCES: &amp;nbsp;Photography Business Tools to Get Started  37 CLIENTS WHO CAN HIRE YOU TODAY  https:\/\/info.photographybusinessinstitute.com\/37-clients-optin  &amp;nbsp;  INSTAGRAM \u2013 DM me \u201cConversation Starters\u201d for some genuine ways to strike up a conversation about your photography business wherever you are. https:\/\/www.instagram.com\/sarah.petty   &amp;nbsp;  FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS  www.photographybusinessinstitute.com\/freebook&amp;nbsp;  &amp;nbsp;  BOUTIQUE BREAKTHROUGH \u2013 8-WEEK WORKSHOP www.photographybusinessinstitute.com\/boutiquebreakthrough  &amp;nbsp;  FREE FACEBOOK GROUP:  Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by  becoming a boutique photographer.  https:\/\/www.facebook.com\/groups\/ditchthedigitals&amp;nbsp;  &amp;nbsp;  YOUTUBE: Check out my latest how to videos:&amp;nbsp; https:\/\/www.youtube.com\/photographybusinessinstitute   &amp;nbsp;  LOVE THE SHOW?  Subscribe &amp;amp; Review on Apple Podcasts  https:\/\/podcasts.apple.com\/us\/podcast\/worth-every-penny-joycast\/id1513676756 ","author_name":"Worth Every Penny Joycast","author_url":"https:\/\/photographybusinessinstitute.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39248170\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39248170"}