{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing, Mindset, and Modern Strategy with Nicholas White","description":"In this episode of The Jason Cavness Experience, Jason sits down with Nicholas White. A Seattle-based marketing strategist, startup advisor, entrepreneur, and operator with experience at Amazon, Microsoft, and multiple early-stage ventures. Nick has led digital marketing programs for major B2B\/B2C brands, driven pipeline expansion, advised early-stage founders, and built systems that blend creativity, data, and practical execution. His approach to modern marketing is shaped by curiosity, experimentation, and a deep understanding of customer psychology. Jason and Nick dive into how marketing is evolving, what founders consistently get wrong, where AI fits into the modern toolkit, and how to align product, sales, and marketing around real customer needs. A sharp, value-packed episode for founders, marketers, and builders.&amp;nbsp; Topics Discussed: \u2022 From Amazon\/Microsoft to advising startups \u2022 What separates good marketing from great marketing \u2022 Curiosity as the foundation of strong strategy \u2022 Brand vs. demand&amp;nbsp; why founders confuse the two \u2022 Building early-stage marketing teams \u2022 Using AI for content, research, and GTM \u2022 How to connect marketing execution to revenue \u2022 Creative psychology and differentiation \u2022 Leadership lessons across corporate + startup worlds &amp;nbsp;\u2022 Budgeting, channels, and prioritization \u2022 Common hiring mistakes founders make \u2022 Nick\u2019s advice for marketing leaders and founders Support CavnessHR&amp;nbsp; Help Build the Future of HR CavnessHR is creating an AI-native HR system for small businesses with 49 or fewer employees&amp;nbsp; automation plus a dedicated HR Business Partner. Invest on Wefunder: https:\/\/wefunder.com\/cavnesshr Download 7 free eBooks: https:\/\/www.buildcavnesshr.com\/ebooks Join the Builders Club:&amp;nbsp;https:\/\/www.buildcavnesshr.com\/ Connect with Nicholas White: Website: https:\/\/nicholasgwhite.net\/ LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/nicholaswhite\/ Connect with Jason Cavness: LinkedIn: https:\/\/www.linkedin.com\/in\/jasoncavness Instagram: https:\/\/www.instagram.com\/jasoncavness TikTok: https:\/\/www.tiktok.com\/@jasoncavness Podcast: https:\/\/www.thejasoncavnessexperience.com &amp;nbsp; ","author_name":"The Jason Cavness Experience","author_url":"https:\/\/thejasoncavnessexperience.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39233815\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196085185"}