{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Matt McPherson | Founder of Mathews Archery & McPherson Guitars | Building a Business That Funds the Kingdom","description":"Matt McPherson is an inventor, entrepreneur, and passionate follower of Jesus Christ whose companies have reshaped two industries, archery and high-end guitar manufacturing. As the founder of Mathews Archery, one of the most respected names in hunting and bow technology, and McPherson Guitars, known for their unique design and pristine tone, Matt has spent decades building world-class products from the woods of Sparta, Wisconsin. But his bigger mission? Funding global ministry and sharing the Gospel with clarity and creativity. In this milestone 300th episode of The Wow Factor, Brad reconnects with his longtime friend Matt McPherson for a powerful conversation about calling, hearing from God, and stewarding business as a tool for impact. Matt shares how a childhood love for archery led to launching Mathews Archery, and how a prophetic word in his early 20s reshaped his view of work and ministry forever. They explore the story behind his breakthrough product Lost Camo, the founding of The Salvation Poem Foundation, and the journey to producing Light of the World, a full-length animated film on the life of Jesus. From financial risk during COVID shutdowns to watching a God-sized vision unfold on screen, Matt\u2019s story is full of practical faith, spiritual listening, and a relentless pursuit of simplicity\u2014in both business and belief. \u201cI heard God say, \u2018I\u2019m going to prosper you in business so you can be self-sufficient in ministry.\u2019\u201d  - Matt McPherson \u201cLet\u2019s make our homes an uncomfortable place for the enemy to hang out.\u201d  - Matt McPherson \u201cThe Gospel is simple: We broke it. God fixed it through Christ. And now we choose to receive it.\u201d - Matt McPherson This Week on The Wow Factor: How a childhood moment with a toy bow shaped Matt\u2019s entire future The prophetic word that redirected Matt\u2019s dreams and defined his mission Why Matt believes engineers are made to simplify\u2014and how that applies to faith Founding Mathews Archery in Wisconsin and building a global brand How a request for camouflage sparked the creation of Lost Camo Practical stories of hearing from God\u2014down to camera purchases and Walmart trips How Matt handled a full company shutdown during COVID without layoffs The surprising result: 2020 became Mathews' most profitable year ever What it means to trust God\u2019s timing (and not get ahead of Him) The backstory behind The Salvation Poem\u2014and its reach to over 1 billion people Producing Light of the World: A $30M animated film sharing the story of Jesus How the movie distills the entire Gospel into one clear, beautiful arc Why Matt refuses to overcomplicate the message of Jesus The joy of giving, the power of obedience, and the impact of business-led ministry Matt McPherson\u2019s Word of Wisdom: If I\u2019m going to eat the food and take up the space, I want to give back more than I take. Ask God to let you be part of what He\u2019s doing. Connect with Matthews Archery:  Matthews Archery Matthews Archery Instagram Matthews Archery YouTube Connect with McPherson Guitars:  McPherson Guitars McPherson Guitars Instagram McPherson Guitars YouTube Connect with The Wow Factor:  WOW Factor Website  Brad Formsma on LinkedIn  Brad Formsma on Instagram  Brad Formsma on Facebook  Brad Formsma on X  ","author_name":"The Wow Factor","author_url":"https:\/\/www.thewowfactorpodcast.com","html":"