{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Worry Less about the Price -- Reduce the Risk","description":" Salespeople are sick of hearing \u201cYour price is too high.\u201d  But, what if the real issue isn\u2019t the price?  Here\u2019s a secret that almost nobody knows, including all those gurus telling you to sell value.  They don\u2019t always buy the best value.  But, they can invariably be counted on to buy the lowest risk!         The biggest issue in the minds of your customers and prospects is not price, and it is not value \u2013 it is risk.   Let\u2019s dig into this. *************************************************************************** Dave Kahle is a B2B sales expert and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. WWW,DaveKahle.com Dave\u2019s Substack page (PW) Subscribe to Dave\u2019s Newsletters ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"