{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Truth About Black Friday &amp; Seasonal Offers (And Why Your LTV Tanks)","description":"A lot of Fit Pros chase gimmicks. The ones who scale focus on solving real problems. In this episode, Lee and James break down why Black Friday deals don\u2019t build a business, why pricing-shoppers kill your LTV, and how to create year-round demand through consistent, high-ROI marketing that speaks to real pain points. Perfect listen before you plan 2026.  \u25ba Book a call with our team today and we\u2019ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https:\/\/fitness-entrepreneur.com\/an-business-growth-session\/ ","author_name":"The Fitness Entrepreneur Podcast","author_url":"http:\/\/www.phil-graham.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39190790\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87a93a\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39190790"}