{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"361 - The December Email Strategy Every Ecommerce Brand Needs","description":"Episode #361 - The December Email Strategy Every Ecommerce Brand Needs BFCM brings a huge influx of first-time customers\u2014but they\u2019re not loyal yet. Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold\u2026 or turn them into repeat buyers who stay with you into 2026. In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers who return, engage, and grow with your brand. What You'll Learn in This Episode \u2713 What new customers actually need in the first 48 hours after purchasing \u2713 How to use your post-purchase flow to build trust and reduce buyer\u2019s remorse \u2713 The right kind of December inspiration + service emails \u2713 How to guide customers through shipping deadlines (without stress) \u2713 Smart ways to gather holiday UGC\u2014even with low-social audiences \u2713 Whether (and how) to send a holiday greeting message \u2713 What to send in late December and January to spark self-gifting + loyalty \u2713 How to introduce simple loyalty touchpoints that don\u2019t overwhelm Dive deeper with the blog post: https:\/\/joyjoya.com\/blogs\/podcast\/the-real-strategy-begins-after-black-friday-cyber-monday ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"