{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 344: The REAL Reason People Say They Can't Afford You","description":"When someone tells you they can\u2019t afford your offer, your brain probably jumps straight to their bank account.   But that\u2019s not what\u2019s really happening.   They actually CAN afford it\u2026they\u2019re just not sold on your offer.   In this week\u2019s episode, I\u2019m breaking down the true root of the \u201cI can\u2019t afford it\u201d objection and why lowering your price, offering endless payment plans, or changing your offer is only making the problem worse.   I talk about: What your leads are actually thinking when they say \u201cI can\u2019t afford it\u201d How uncertainty in your energy creates uncertainty in their decision What to shift internally so buyers feel safe saying YES   If you want to stop hearing \u201cI can\u2019t afford it,\u201d this episode will show you exactly where the breakdown is and how to fix it without changing your price, your messaging, or your audience.   Because the objection isn\u2019t about money.   It\u2019s about certainty.   And that starts with you.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I\u2019ll show you how to add $5K\u2013$10K\/month\u2026without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on  ITUNES or  STITCHER I\u2019d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap \u201cWrite a Review\u201d & enter a brief review Press send ","author_name":"Market Like a Boss","author_url":"http:\/\/marketlikeaboss.libsyn.com\/website","html":"