{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table","description":"Callum Mckeefery built Reviews.io from scratch with his wife\u2014no funding, no equity dilution, and no fluff. In this episode, he shares how they scaled to $12M ARR, outpaced VC-backed competitors, and exited for $82M in an all-cash deal. He breaks down the exact viral loop that created SEO-fueled growth, how they hit $240K revenue per employee, and why he chose not to give employees equity\u2014but still made many millionaires. Callum also opens up about the emotional driver behind the exit: his son\u2019s rare genetic condition, and the cutting-edge research he\u2019s now funding. Finally, Callum talks about his new SaaS startup, Partner.io, where he\u2019s rebuilding from zero with the same gritty playbook.   In this episode, you\u2019ll learn: How to engineer viral loops in B2B SaaS Why small ACV doesn\u2019t mean slow growth How to win against VC-backed competition without fundraising The emotional side of selling a company Tactical breakdown: SEO, paid ads, and partnerships as growth levers Post-exit reflections and the pitfalls of private equity buyers What he\u2019s building next at Partner.io   Perfect for: SaaS founders, B2B operators, bootstrappers, PE firms, and investors looking for real, gritty founder stories with no BS. ","author_name":"SaaS Interviews with CEOs, Startups, Founders","author_url":"http:\/\/getlatka.com","html":"